As a school project we were asked to raise money in a creative way. My group and I wanted to create something of value, something people thought was worth paying for.
Inspired by my own neighborhood, Nørrebro, we created a street art coloring book.
We wanted to inspire kids be more creative and get involved in the local community. As a micro concept, we added a small scavenger hunt map so people could go out and explore the area where the original street art was painted and thereby rediscover their neighborhood.
The book was published and sold in more than 15 local shops and cafés all over Nørrebro, and sold out within the first week.
Roles:
- Concept
- Graphic Design
- Sales Management
This was created in collaboration with Sofie Packness.
