Client: L'Oreal, NYX & LGBT+ Denmark
As a part of Copenhagen Pride Week 2022, NYX wanted to raise awareness about how to be an ally. Through curiosity and an open dialogue with people from the LGBT+ community, we created 5 films for social media to educate and inspire people.
The cast had the courage to stand out and speak up in a world that still struggles to accept all people for who they are.
Within the first three weeks, the film’s authenticity led to more than 1.5 mill views and gave people who are largely underrepresented in the media a voice and a platform.
cast:
Jaxie, Susanne (LGBT+ Denmark representative), Anira, Michiel and Emil
Film Director: Jennifer Tonndorff
Cinematographer and Editor: Julius Kamper
In collaboration with BuzzaNova
Additional roles:
- Tone and feel
- Concept
- Casting
